Our Insights
Expert analysis and guidance on earned media value, industry trends, and best practices.
Is Earned Media Value Real Money? We Have The Data.
Traditional marketing thinks in terms of reach and frequency. But modern brands understand: earned media value isn't abstract - it's the quantifiable impact of trust-based marketing.
Severance's Glass Box Stunt: A $5.27M EMV Masterclass in Experiential Marketing
Apple TV+ just turned Grand Central Terminal into the world's most valuable fishbowl. The company once again demonstrated its knack for innovative marketing with a captivating stunt which generated 5.27M in earned media value.
The Complete Guide to Earned Media Value (EMV) in 2025: What It Is and Why It Matters
Social media costs hit record highs in 2024. Instagram CPMs jumped 23% year-over-year. TikTok ad rates doubled in competitive sectors. Meanwhile, organic reach keeps declining across platforms. So why are the smartest brands doubling down on earned media strategies?
What Is Earned Media Value?
Ready to unlock the true value of your earned media? Start by examining your current metrics through the lens of actual business impact using earned media value. The insights might surprise you.
Introducing MediaWorth: The First Comprehensive Media Valuation Platform
MediaWorth launches the first all-in-one platform that transforms social media metrics into tangible business value. By combining advanced AI, cross-channel analytics, and proprietary valuation methodologies, MediaWorth helps brands, agencies, and media companies calculate the precise dollar value of every digital interaction across nine major social platforms. With over $14.92 billion of media already analyzed, MediaWorth is setting a new standard for how organizations measure, optimize, and communicate the impact of their digital presence.