Money isn't what people think it is.
Consider the $20 bill in your wallet. What makes it worth $20? Not the paper. Not the ink. What makes it worth $20 is our collective agreement that it's worth $20.
The same principle applies to earned media value. But unlike traditional metrics, EMV translates social capital into financial terms with mathematical precision.
When marketers ask is "Earned Media Value real money?", they're really asking: Does this translate to business results?
Yes. The math makes it clear:
Every social interaction has a precise advertising equivalent. And just like paid media, each type of engagement - from shares to comments to views - has its own measurable value based on real market costs.
The value follows a clear hierarchy:
When a creator shares your content, their engagement generates quantifiable value. A share is worth more than a comment, which is worth more than a view. Each one translates directly to the equivalent cost of reaching that same audience through traditional advertising.
cost pers × platform × content type × industry × region = concrete value
This isn't theoretical. This is economics.
The skeptics ask: "But can you deposit EMV in the bank?"
Wrong question.
The right question is: What drives consumer action? Because that's what actually fills bank accounts.
Traditional marketing thinks in terms of reach and frequency. But modern brands understand: earned media value isn't abstract - it's the quantifiable impact of trust-based marketing.
Because trust creates value. Every time.
Sign up for MediaWorth to measure your true earned media value.